The GoodSense® program includes:
Over 700 products in 40 categories
Introductions of approximately 35 new products each year
Product mix management
Market trend analysis
50 case minimum order
A full calendar of promotions with timing based upon the category seasonality index
Floorstand/side racks with high impact selling messages to gain consumer trial
Bonus packs, trial sizes, and twin packs designed to build loyal consumers
A variety of POP materials including educational literature to drive home the GoodSense® value brand message